Our two-way integration with FullStory allows you to push FullStory data together with Feedback from a Form or Campaign to Usabilla and push Usabilla Feedback to FullStory. This will help you and your team to quickly learn what happened in the session before the user gave Feedback or submitted a Campaign response. In turn, this will allow you to get more context when researching or analyzing the Feedback in Usabilla or when analyzing the user's behavior in FullStory.
In this article, we will be covering both types of integrations and help you set them up. After reading this article you will have a general understanding of the methods we have used to set up the integration and you will be able to set it up yourself.
This Guide consists of:
What do you need?
How to push FullStory data to Usabilla
To push FullStory data to Usabilla we will be using Custom Variables. Custom Variables are data points you define and communicate to Usabilla. Some examples of Custom Variables are the Customer ID, the basket value, the tier, etc. The only requirement for converting a data point to a Custom Variable is that it's available on your website. Since the FullStory runs on your website, the data is available on your website and it can be converted in Custom Variables.
When the integration is set up correctly you will be able to see the FullStory SessionID and Session Link with every Feedback item and Campaign response in Usabilla. Only when FullStory was running at the moment the user gave feedback will you see the data show up. Keep in mind that you're free to change the integration code used in this article. So you can change the name of the custom variables if you see fit.
How to push Usabilla Feedback to FullStory
To push the Feedback given by your users in a Usabilla Form or Campaign, we will be using our Event Callback function. The Event Callback function allows you to follow up an interaction between the user and Usabilla with another action. In this case, we will follow up the interactions "a Feedback Form being submitted successfully" and "a Campaign being submitted successfully" with the action "sending a Custom Event to FullStory". The Custom Event that is sent to FullStory will contain the Feedback and all additional data.
Once the integration is set up correctly, you will be able to see the Custom Events in FullStory under the name that has been selected for it. Open the Event to see the details of the Feedback given by your users.
Awesome: We hope this article helps you set up the integration with FullStory. If you have any questions or Feedback for us, feel free to reach out to Usabilla Support!