VWO is a solution that allows you easily change the headline, button, image, or any other element to create multiple variations of your website. VWO will equally divide your website traffic among all the variations and track which one works the best for you.
In this article, we will explain how you can integrate GetFeedback Digital with VWO. Integrating with VWO will allow you to push VWO test data to GetFeedback Digital. Which in turn will make it possible to see what VWO variation was running when your visitors gave Feedback using the Button or filled out a Campaign. You can even target Campaigns based on the VWO variation that is running. The setting up of the integration involves the adding of a VWO tracking code to the pages where you're running VWO and GetFeedback Digital. In addition, we'll show where you can find the VWO data in GetFeedback Digital.
How to use the VWO test data
When you've set up the integration correctly you can view your integration within GetFeedback Digital. When you view a single feedback item you'll notice that some Custom Variables have been added to the feedback item. Only when a VWO test was running will you see the data show up. Keep in mind that you're free to change the integration code used in this article. So you can change the name of the custom variables if you see fit.
Through this added data, you will be able to filter and segment your feedback items or campaign results according to VWO tests. When you want to filter feedback based on the VWO tests you'll need to use the appropriate filter option. The filter option that you'll need to use to use is the Custom Variable filter.
Target Campaigns based on the VWO test data is done by targeting the Campaign based on Custom Variables. More information about targeting Campaigns using Custom Variables can be found here.