A feedback item is a piece of feedback that your website visitors can leave by clicking a Feedback Button, and Filling in a Form.
A Feedback Item in Usabilla can contain all sorts of information. The amount of information it contains depends on the way you've set up your form and which custom variables you have implemented during the implementation phase.
This is what a Feedback Item looks like in Usabilla:
As you can see there's quite a lot of information there. Let's break it down:
1. Mood / Date / URL: This displays the mood of your visitor when he left the feedback item, the time/date on which the feedback item was created, and the URL where the user clicked the Feedback Button.
2. Controls: With these buttons you can manage your feedback item. You can 'star' an important item, mark an item as read/unread, archive an item, remove it completely, or share it with a team member.
3. Screenshot(s): Here you see the screenshot of the element that a visitor left feedback about. If you hover over the screenshot, you get an option to also switch to a screenshot of the entire page where the user was when he left feedback.
4. User Feedback & Notes: Here the actual user feedback will be displayed. In the Feedback Form you ask questions, the answers are being displayed here. In case of this example we see a Subject, and the answer to an open comment field. We also see that the comment was automatically translated from Dutch to English by Usabilla.
You also see a 'Notes' button. Clicking this allows you to add a Note to the Feedback Item for you, or your colleagues to read. They're not being sent to the customer.
5. Custom Variables: Custom Variables are extra pieces of data that a company can send to Usabilla. They're different for all companies, since everybody collects different user data. Custom Variables can tell you a lot about the user that leaves feedback. In this example we can see the Username of the person who left feedback on our site. Which can be very valuable in case we want to get in touch with this user, or if we want to see which kind of visitors leave positive or negative feedback the most. If you don't see custom variables in your feedback items, that means that they're not set up for your account. Click here to read more about setting up custom variables, they're really valuable.
(* We blurred out some data in this screenshot)
6. Button: This shows you which button was used to leave the feedback (you can have multiple buttons on one website).
7. Feedback ID: This is a unique identifier of this particular Feedback Item. The Feedback ID is mostly used by data analysts who analyse data in a external tool (e.g. Excel), and want to find a unique item in the Usabilla backend.
8. Technical Info: This set of data contains Device Type, Platform, Browser, Viewport (Screensize), IP address, and location of the user who left the Feedback Item. This data is collected by Usabilla automatically. If you don't see a IP address in your Feedback Items, your company has disabled IP address collection.
(* We blurred the IP address and location of this feedback item)
9. Labels: Labels are a great way of categorising your Feedback Items. Labels can be added here manually, but can also be automatically assigned to a Feedback Item. You can remove a label from the Feedback Item by clicking it.
10. Integrations: Here you see a list of integrations that have been activated for your account, and can be used to interact with this Feedback Item. In this example you see a Jira Integration, when we click the link of the integration we can Forward this Feedback Item to Jira (a development ticketing system) with just one click. If there are no integrations showing in your Feedback Item, they haven't been setup for your account. Read more about available integrations here.