Usabilla Campaigns can be set up to very accurately target specific users. The following targeting settings are at your disposal to ensure that your campaign will show to the right users. They can be found in the second step of your campaign editor and are accessible for all campaign types. Simply turn on a targeting option to apply it to your campaigns.
Visitors on a specific page
Show your campaign to specific visitors by defining the URL(s) on which your campaign should show or should not show. Please note that you can only show the campaign on pages that have the Usabilla feedback button installed.
Using the URL targeting you will first have to define whether you'd like to use the page's path or full URL. Choose "full URL" if you'd only like to target anything up to and including your top-level domain (e.g.: ".com" or ".nl"). Otherwise choose "path".
Next choose the condition. The available conditions are "contains", "starts with", "ends with", "match exactly" or "matches regular expression". Generally speaking the first options should suffice. If you have a very specific need for targeting
Page targeting
Show the campaign only to visitors who are on a specific page. You can set this by path or full url. E.g. setting the search path as “/products” and the Match contains will target visitors who would visit the page “http://usabilla.com/products”, but also visitors who would visit “http://usabilla.com/us/products”.
If you would like to search against a full url you set the search to the url your would like to target, e.g. “https://usabilla.com/about” and Match against “Full url”.
Time targeting
Show the campaign to visitors who are on a page for a certain amount of time.
Tip! It is always advised to use the time targeting, so when the page has fully loaded a couple of seconds later the campaign triggers. This attracts more attention to the campaign.
Visitors potentially exiting the website
This will trigger visitors who move with their mouse pointer outside the active browser window after the defined time. Moving outside the active browser window potentially could mean visitors would like to exit the website / browser tab.
Returning / new visitors targeting
Here you can set if you only want to target visitors who are new on your site or only visitors who return to your site. By not enabling this targeting rule you will target both new and returning visitors.
Visitor percentage targeting
Here you can set that only a certain percentage of your visitors will see the campaign.
Website scrolling targeting
Here you can set to trigger the campaign when a user has reached the bottom of the site when scrolling down. You can set the number of pixels from the bottom when it should be triggered.
Pages visited targeting
Here you can set the number of pages the visitor at least needs to have visited before the campaign is triggered.
Tip! It helps when people browse your site first and after that give feedback, so it is advised to set this targeting rule when actively asking your visitors for feedback.
[Advanced] Manual targeting with javascript
Campaigns can also be targeted manually. This requires technical knowledge and access to the production website code. Every campaign has a unique name with which it can be triggered by using the Usabilla Live Javascript API:
window.usabilla_live("trigger", "campaign-name")
This could be used for example on an onclick event on the website when a visitor clicks a certain button.
Targeting Cookies
Step 1 - Scroll down the targeting options to the Visitors who have a specific browser cookie section and click the off button to switch it on.
Step 2 - Type in the name of the cookie and choose how you want it to relate it to the browser from the drop down menu. You can also choose whether to make the cookie case sensitive by clicking the tick box underneath.
Step 3 - If you want to add another cookie targeter just click the Add button and another box will appear directly underneath. This will also reveal two trash can icons which you can use to remove a cookie targeter.
Targeting Specific Devices
In this section you can specify which devices you wish to target with your campaign. The three options are Mobile, Tablet and Desktop. The mobile and tablet options have several sub categories to allow you to be more specific with the devices you wish to target e.g. you could choose to only target Android rather than all mobiles.
When you select a device all of the sub categories are automatically selected but can be removed by clicking on the tick box next to them.