Web analytics are a great source for identifying where your users are getting stuck. The direct data they provide means you can drill down into the pages of your site that aren’t (or are!) converting. Combine this with the qualitative data Usabilla provides and you can:
- Get a thorough understanding of the why behind your quantitative analytics
- Measure feedback and campaign events directly from your analytics environment
- Create custom reports to show exactly how your users are interacting with Usabilla
- Improve your understanding of where to direct your optimization efforts
You can let Usabilla automatically push events to Google Analytics – both the old style Google Analytics and the new Universal Analytics. Simply follow the steps below to integrate Usabilla with Google Analytics and take the first step in becoming a more data-driven organization today.
Enabling the Integration
1. Make sure both Google Analytics and Usabilla for Websites are implemented on your website. Open a new browser window and navigate to your Usabilla account settings page.
2. Navigate to the live integrations tab and click the Google Analytics logo.
3. Select the button you would like to create the Google Analytics integration for and enable your integration. If you would like to integrate multiple buttons, just follow this process multiple times. Customize the event category if needed. By default, this is "Usabilla Live". Later on, we will use this category to create a custom report in Google Analytics. Click "Save" to add the integration.
4. The integration is now complete and custom events should be registered in Google Analytics now. Keep in mind that the data presented in Google Analytics is not real time and can have a delay of more than 30 minutes.
Adding your data to a Custom Report
5. We will now look into setting up a custom report, to display the Usabilla data within Google Analytics. First, open login to your Google Analytics account.
6. Within Google Analytics click on the "Custom reporting" tab and after that on the "New custom report" button.
7. Enter a title for your custom report and enter a name for your report tab.
8. Add the following four metrics: Users, Unique Events, Pages / Session, and Avg. Value.
9. Add the following Dimension drill-downs: Event category, Event action, Page, and Event label.
10. Add a "Event Category" filter and Regex filter for "Usabilla Live"
11. Click "Save" and your report should be ready. Please note, as stated above that Google Analytics doesn't display their data in real time, so it can take a while before the report gets filled with data.
You can always edit your integration later to change the configuration or disable/enable the integration. If there is any other integration you are looking for, please let us know.
Google Analytics Events
1. Event Category – Defined in the Usabilla backend when setting up the integration
2. Event Action – A description of how the user interacted with Usabilla
3. Event Label – The comment submitted with the feedback item
4. Event Value – The mood rating score a user provided, 1 being the most negative score, 5 being the most positive score
Event Actions
The following actions are available to indicate how a user interacted with Usabilla on your website.
This event is fired every time someone clicks the feedback button
Feedback:Success
This event is fired every time a user successfully completes the feedback process. This event will also contain an event label with the comment the user entered. The event value will be 1 through 5 depending on which rating they chose.
Campaign:Open
This event is fired whenever a campaign is opened to the user. The event label will be the analytics identifier you can find in the campaign results page. (This identifier will only appear on the results page if you enable the Google Analytics integration)
Campaign:Close
This event is fired whenever the user clicks the close button of a campaign. The event label will be the analytics identifier just like in the Campaign: Open event.
Campaign:Success
This event is fired whenever a campaign is successful (the user clicked the button for boost/recruit campaigns or finished the survey). Just like the other campaign events the Event label will be the campaign’s analytics identifier.
Campaign:Feedback Clicked
This event is fired whenever a user clicks the feedback button when a boost campaign is active. Just like the other campaign events the Event label will be the campaign’s analytics identifier.
Google Analytics integration in combination with Google Tag Manager
- Login to Google Tag Manager.
- Go to your Google Analytics Tag.
- Edit your Google Analytics Tag by clicking the “Edit” icon.
- Scroll down to “More Settings” followed by “Advanced Configuration".
- Check the checkbox that says “Set Tracker Name” and leave the field “Track Name” empty.
- Save your settings and exit.
By changing this setting you allow Usabilla to set the tracker name which in its turn allows the integration to work properly.