Usabilla for Apps allows you to collect feedback inside your mobile app. Generally, you will learn most from your negative feedback. However, focusing on positive feedback can also be worth your while. Users that leave positive feedback are your brand's or your app's advocates. They are the ones to spread the positive word about your app.
In this article, you will learn how you can turn your positive feedback-givers into your app's promoters, by asking them to leave a review in your app. Apple now offers a seamless experience to prompting your users for a review. We expect this implementation to show a higher conversion rate.
Before we start, you will need the following:
User on iOS 10.3+ (over 70% adoption rate)
Usabilla SDK version 3.6.0+
Access to your company's Usabilla account
Access to the code of your app
How does it work?
Whenever users decide to leave feedback in your app, they will start the feedback process by answering a mood rating question. The mood rating is a 5-point rating scale question that uses images, such as smileys or stars. Most users use the question "How do you like our app?", but you are free to alter this as you like. This question provides an easy way to measure the sentiment of your user at that moment.
When the user leaves feedback, you will have the option to show them an Apple App Store rating prompt. We recommend to only prompt for a review when the submitted feedback is positive (meaning the 4th or 5th smiley or star).
How do I use it?
Enabling the review prompt in your app can be done, by opening your form in the editor in your Usabilla account. Navigate to the Usabilla for Apps setup page in your account, find your app and click "edit" to open the editor.
Then click the "Advanced" button at the top-right and flip the App store redirect toggle switch. Save your settings and you are ready.
When a user leaves positive feedback, you can decide whether or not to prompt the user for a rating. You can read the information regarding the user's activity passed in the Submission callback.
This does not mean that a user will automatically see a review prompt. The SDK will send the relevant data to your app and you can use that to decide whether to prompt for a review. There are a few restrictions to keep in mind when it comes to users seeing the review prompt:
- A user can disable the prompts all together in their phone's settings.
- A user will not see the prompt more than 3 times in the period of one year.
- A user that already rated the current version of your app, will not see the prompt again.
Since we use Apple's built-in review prompt, users will not have to leave your app at all to review your app in the App Store. The user can choose to only provide a star-rating and additionally, they can also decide to leave a comment. Overall, this provides a very user-friendly way to ask your promoters to rate your app in the App Store.
We expect the new App Store review feature to show better conversion rates as it lowers the barrier for the user to rate your app.
Note As, from iOS 11.0 onwards, Apple discourages the usage of custom rating prompts, we strongly recommend you to use the version described in this article.
Any questions? Please feel free to reach out to our friendly support team.