When creating a Usabilla Campaign survey, you will want to keep a few things in mind, to make your campaign analysis as easy as possible. One of the ways in which you can do this is by using descriptive and clear values in your campaign. In this article we will clarify what the Campaign values are and how they work.
What are Campaign values?
If you add a closed question to your Campaign, you will have to both define the answer options from which your respondent can choose as well as a value. They help you to:
- create a better overview of your Campaign results as they are shorter and more descriptive than your actual campaign responses.
- aggregate data from the same Campaigns in multiple languages.
Campaign values are not visible to your participant, but they are shown to you in the Results section of your campaign.
In your Campaign you will find two types of values. The first represents the actual question itself and it's called the "name" of a campaign. Then there are also values for each answer option in closed questions. These values will represent the longer answer options when analyzing your Campaign results.
Note: For some question types it's not possible to set the name of this question as they will always have default names. These are the NPS-element and the Mood-rating element. Their names are "nps" and "mood".
How do I use Campaign values?
Your Campaign values can be adjusted when creating or editing a closed question in your campaign. For each answer option, the Campaign editor will ask you to provide an answer option as well as a value. The value can contain no more than 16 characters and should be used to provide a brief description of the answer option. Keep in mind that the value can also not contain any blank spaces or special characters.
By default, the value will show the first 16 characters of your answer option. We strongly advise you to always update the values.
Where are the Campaign values used?
The Campaign values are used in all Campaign results export files of Usabilla for Websites and Usabilla for Apps Campaigns. This allows you to export results from the same campaign in different languages and combine the results in one file.
Furthermore, the Campaign values are used in the filter section of your campaign results. For instance, if you want to filter your campaign results according to a response given to a question, you will be able to locate this question through the value.