When creating a Usabilla Campaign survey, you will want to keep a few things in mind, to make your campaign analysis as easy as possible. One of the ways in which you can do this is by using descriptive and clear values in your campaign. In this article we will clarify what the Campaign values are and how they work.
What are Campaign values?
If you add a closed question to your Campaign, you will have to both define the answer options from which your respondent can choose as well as a value. They help you to:
- create a better overview of your Campaign results as they are shorter and more descriptive than your actual campaign responses.
- aggregate data from the same Campaigns in multiple languages.
Campaign values are not visible to your participant, but they are shown to you in the Results section of your campaign.
In your Campaign, you will find two types of values. The first represents the actual question itself and it's called the "name" of a campaign. Then there are also values for each answer option in closed questions. These values will represent the longer answer options when analyzing your Campaign results.
Note: For some question types it's not possible to set the name of this question as they will always have default names. These are the NPS-element and the Mood-rating element. Their names are "NPS" and "mood".
Can Campaign values be changed?
To preserve the structure of the Usabilla for Website Campaign form, after saving the campaign form, you will no longer be able to change the name of a question or the value of an answer.
We have created notifications in the campaign form to help you with the new settings.
When you create a Usabilla for Website Campaign form, before saving your Campaign form for the first time, you’ll be asked to confirm that you’re done creating your form. We’ve put this extra step in place to confirm that you’re satisfied with campaign structure at that time and that you’re aware of the limited editing options in the future.
When you edit a Usabilla for Websites Campaign form that was already saved, the changes you can make to this form and question(s) will be limited to help preserve the integrity of the form structure and the data that is collected.
Where are the Campaign values used?
The Campaign values are used in all Campaign results export files of Usabilla for Websites and Usabilla for Apps Campaigns. This allows you to export results from the same campaign in different languages and combine the results in one file.
Furthermore, the Campaign values are used in the filter section of your campaign results. For instance, if you want to filter your campaign results according to a response given to a question, you will be able to locate this question through the value.