If you would like to get insights into why your users land on a system error page, you can do so by setting up the right targeting criteria using a Full Survey or Slide Out Survey. With this information, you can pinpoint key issues that will help lead to a reduction in users getting sent to a system error page.
Depending on how you distinguish your error page there are a couple of options to set this up.
Option 1: Targeting Visitors on a Particular Page (URL)
If your URL path indicates the error page, then you can use this path as a targeting option.
When the path contains: /404/, /systemerror/, /errorpage/, /404.html
If you indicate the error page in the title of the page rather than the URL, you can use the document:title option.
The variable “title” is equals to “the title of your error page”
(if you are interested in this option, please contact firstname.lastname@example.org to help set this up)
Option 3: Targeting using a manual trigger
If you are using a content management system, the easiest way to implement the error page campaign is by using a manual trigger. Add the manual trigger using the script tag.
What questions to ask?
Using the Radio Button Element in the Campaign Form, you can select which issues lead the user to land on this page, such as the following
How did you land on this page?
I had an issue with my device
I clicked the “next” button
I clicked the “back” button
I clicked the “back” arrow in my browser
I searched for this specific word:
What was the last page you were on before landing on the Error Page?
I was on www.yourwebsite.com
I was on another website
I was on my email
I searched for your website on Google